Breaking Down Barriers, Ramping up Growth

KellyOCG helps global retailer establish brand recognition and an effective recruitment strategy in foreign territory.

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For the first time ever, this large global retailer was opening its doors in Mexico. With nine brand new stores all slated to open within the same month, the clothing chain needed to attract and hire a high volume of candidates within a relatively short period of time.

Considering that the local talent pool had zero recognition of the company’s brand, ramping up candidate interest for the open positions was no small feat. To establish brand recognition across the region and attract the quality candidates needed for the upcoming grand opening, the organization turned to KellyOCG to deliver a customized candidate marketing solution.

The Challenge

As the global retailer expanded operations to Mexico, it needed to attract a large number of employees from a highly sought-after Gen Z and Gen Y talent pool, yet low brand recognition made talent acquisition a challenge.

The Company

The clothing retail chain employs more than 10,000 people and operates more than 1,000 locations across the globe.

The Solution

KellyOCG developed a custom talent acquisition strategy that involved creating detailed candidate profiles, establishing strong employer brand messaging, and conducting end-to-end recruitment.

The Result

Our RPO solution successfully established an effective presence in the new Mexican market—yielding a top-to-bottom funnel conversion rate well above industry norms, and enabling the grand openings to be staffed with exactly the right talent, at the right time, and for the right cost.

The Value

  • Specialized expertise in Mexican market
  • Deep experience in employer branding
  • Aligned with company culture and goals
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